AJONESHOUSE
Point of View

Strategy
before tactics.

Useful thinking about audiences, positioning and the path from attention to action.

01 / Audience growth

Beyond
Representation.

A Jones House4 minute read

Cultural specificity should be a growth engine—not a ceiling.

Representation can create recognition and pride. A growth strategy has to translate those assets into a compelling reason to care, for people who don’t arrive with an existing connection.

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Start with the audience problem.

Let’s talk about the audience you don’t have yet.

Bring us a project, a release or a challenge. We’ll start with what needs to move.

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