My Love Will Make You Disappear
North American theatrical campaign / AJMC
Explore campaign scopeSelected work
Different films.
Same question.
What makes someone care enough to act?
Current campaigns, streaming strategy and selected career work. Explore by the challenge you’re facing.
7 projects shown · Current work + foundational proof
We Are the Shaggs
Taking a singular music story beyond its cult following.
Rolling StoneExclusive trailer premiere · October 9, 2026
Marketing and release campaign leadership — A Jones House
Hello, Love, Again
The most successful Filipino film of all time. A North American campaign built to expand its audience.
Highest-grossingFilipino film of all time · Worldwide
North American marketing consultant — AJMC, with the distribution and campaign team
Nurse the Dead
An iWant first. Introducing an original series and the platform behind it to North American audiences.
An iWant firstEnglish–Tagalog original · Produced in Los Angeles
North American platform strategy + launch campaign leadership — AJMC
Peter Asher: Everywhere Man
Turn six decades of music history into a reason to go now.
Social → cinemaTheatrical, digital and UK campaign phases
Audience strategy + marketing campaign leadership — AJMC
If You Should Leave Before Me
Building the audience proposition before the release is set.
Upstream strategyPositioning, creative and release planning
Positioning, creative + release strategy — A Jones House
iWant
Leading the audience strategy for iWant’s expansion into North America.
Platform + titlesNorth American audience development
North American strategic marketing advisor — AJMC
A continuing body of work
Activate the core.
Give the next audience a way in.
Across Filipino theatrical releases, cultural affinity and talent connection create the starting audience. Positioning, localized creative and a clear theatrical invitation turn that connection into a campaign.
Flagship proof: Hello, Love, Again — the most successful Filipino film of all time.
Meet, Greet & Bye
North American theatrical repertoire / AJMC
The foundation
Viral before the social media era.
Producing + developmentThe work begins
The work begins
before the campaign.
Projects being shaped from the inside out, with story and audience thinking in the room early.
Family feature · In development
America’s Best Friend
A handler. His military working dog. The belief that damage does not equal disposability.
A grounded, emotional story about Thomas Watkins and his bond with Blek. The project is being developed as a feature, with a proof-of-concept short in preparation.
Producing + development
Feature drama · In development
The Art of Falling
Love, identity and the courage to find your own rhythm.
A feature project rooted in the world of flamenco, where personal transformation and the language of dance meet. Written by Dianne De León, based on her novel Two Worlds, One Soul.
Producing + development
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