If You Should Leave Before Me
Building the audience proposition before the release is set.
Make the release and resources part of the creative brief.
Positioning, creative development and distribution-pathway exploration happen together. Timing and market priorities are evaluated before commitments are made, so the audience proposition, specialist team and available resources support the same release. The campaign is in preparation.
Current planning / release not yet completedAn independent film needs more than promotional assets. It needs a clear audience proposition, a coherent creative direction and a release approach that can be supported by the resources and team around it.
Bring the audience question into the decisions before launch. Develop the positioning and creative together, while exploring the release pathways that give the film a practical route to its audience.
Positioning and creative development, publicity and digital-team planning, and distribution-pathway exploration. The work connects these decisions within a single campaign direction.
The campaign is in preparation. This engagement shows AJH’s role early in the process: shaping the proposition, aligning the specialists and building the conditions for release.