01
A focused strategy assignment
Define the audience, sharpen the proposition or resolve a release question before the campaign is committed.
Start with a strategy questionA Jones House
A career of firsts.
A practice built for what’s next.
More than three decades connecting entertainment with the people who will care about it.
Founder + senior leadership
Personal leadership.
A team built for the work.
Founded and led by Amorette Jones, A Jones House brings more than three decades of experience across studio film, independent releases, premium television, digital innovation and international audiences.
As executive vice president of worldwide marketing at Artisan, she helped shape the market for independent film, with work spanning The Blair Witch Project, Buena Vista Social Club, Requiem for a Dream and Step Into Liquid. She went on to executive vice president, worldwide marketing at Starz Media. Earlier studio experience includes Sony, Universal and MGM.
Her work has also brought entertainment and consumer brands together—including Microsoft and BMW in the digital cinema series launched with Standing in the Shadows of Motown. At Treeti, she carried direct audience relationships and discovery into a new distribution idea. The through-line is finding a useful connection between a story, the people who will care and the route to watching.
Today, that experience informs the North American campaign for Hello, Love, Again, streaming strategy for iWant and current documentary and independent-film campaigns through AJMC and A Jones House.
A Jones House connects strategy to execution through direct senior leadership. That thinking starts upstream, from developing projects and defining audience opportunity to building and leading the campaign.
Built for efficiency and ready to scale, AJH brings together specialists in creative, publicity, social, media, distribution and partnerships to match the project’s needs. A focused assignment can call for a small group; an integrated release can bring in a broader team. The strategy and budget determine the team, which scales up or down as the work develops. Senior leadership provides the direction, aligns the specialists and keeps resources focused on the audience and the next meaningful action.
Ways to work together
Start where the
decision matters.
The assignment can be focused or integrated. Strategy, scope and budget determine the team.
02
A release plan
Connect timing, markets, distribution pathways and resources to the audience opportunity.
Talk about the release03
Integrated campaign leadership
Build the specialist team and lead creative, publicity, social, media and partnerships through execution.
Discuss campaign leadershipPivotal firsts + early betsA pattern of seeing
A pattern of seeing
what comes next.
Pivotal moments in studio film, digital innovation and international audience development—the experience that shapes A Jones House today.
1992
SneakersThe digital press kit.
The digital press kit.
Helped introduce a disk-based press experience that made the film’s hacker world part of how journalists encountered it. A first in the move from paper materials to interactive movie marketing.
Explore the milestone (opens in a new tab)1994
StargateThe first promotional movie website.
The first promotional movie website.
Part of the team behind the first promotional movie website. Stargate gave audiences a portal into a film’s world before opening night—and helped establish a channel the entire industry would come to use.
Explore the milestone (opens in a new tab)1998
Viktor & RolfA first couture show.
A first couture show.
Work connected to Viktor & Rolf’s first couture show: fashion, performance and audience experience coming together in a new context.
1999
The Blair Witch ProjectViral before the social media era.
Viral before the social media era.
The first wide-release film marketed primarily online became a global phenomenon and a defining viral-marketing campaign. The Artisan campaign team shaped and executed the release, joining internet storytelling with grassroots audience participation. Blair also marked the first live video stream for Amazon’s Video Store.
Explore the milestone (opens in a new tab)2002
Digital cinema / Artisan + BMW FilmsAn early digital cinema first: Motown × BMW Films.
An early digital cinema first: Motown × BMW Films.
A new route from film to audience. Standing in the Shadows of Motown launched the Microsoft × BMW × Artisan digital cinema series across 25 theaters, paired with The Hire shorts. Microsoft later reported more than 2,000 digital theatrical Motown screenings. A brand partnership and new technology changed how an independent film could reach screens.
Explore the milestone (opens in a new tab)2014
Pivotal Entertainment / ChinaA first foothold in China.
A first foothold in China.
Expanded Pivotal Entertainment into China, bringing entertainment marketing into a different commercial and cultural environment. An early chapter in the cross-market audience thinking that continues through AJH today.
2024
Hello, Love, AgainThe most successful Filipino film of all time.
The most successful Filipino film of all time.
Hello, Love, Again became the highest-grossing Filipino film of all time worldwide, with a record-setting North American launch. AJMC’s North American campaign work brought audience strategy, cultural connection and campaign leadership into another milestone for Filipino cinema.
Explore the milestone (opens in a new tab)2026
Nurse the DeadiWant’s first North American production.
iWant’s first North American production.
An original made in Los Angeles, primarily in English with Tagalog. AJMC led the North American audience strategy for the platform and the flagship launch campaign, connecting positioning, creative, media and community participation.
Explore the milestone (opens in a new tab)2026
We Are the ShaggsThe next chapter is happening now.
The next chapter is happening now.
A current documentary campaign spanning audience development, creative and release leadership, with a Rolling Stone exclusive trailer premiere as a launch milestone.
Explore the milestone (opens in a new tab)The foundational idea
Participation has always
been the point.
Blair helped define viral movie marketing before the social media era. A tiny independent film became a global cultural phenomenon, with audiences carrying the story from person to person. The same principle drives AJH today: build a direct connection, invite participation and turn the response into the next audience opportunity.
Explore the foundational campaign