The most successful Filipino film of all time. A North American campaign built to expand its audience.
The North American strategy paired fandom and cultural connection with localized creative, talent-led content, media partnerships and a clear invitation to attend. The film’s emotional proposition gave new viewers a way in. Deadline and Variety covered the release and named AJMC in the campaign.
Core audience → wider invitation → theatrical releaseA major franchise with a passionate fan base needed to convert enthusiasm into theatrical attendance and create entry points for audiences beyond the people already predisposed to care.
Activate the established fans, then give the next audience a clear entertainment proposition: love, separation, second chances and rebuilding a life. Connect North America-specific messaging, talent content and community participation to a practical theatrical invitation.
North American strategy with distribution, creative and social partners; localized content, fan engagement, media and platform partnerships, and release-specific activation.
Hello, Love, Again became the highest-grossing Filipino film of all time worldwide. Its record-setting North American launch reached the box-office Top 10. Deadline and Variety reported on the campaign strategy and named AJMC. AJMC provided North American marketing with the distribution and campaign team.
The trades covered the North American launch and the strategy behind it. The studio announcement confirms the film’s worldwide milestone.
Jill Goldsmith’s reporting names AJMC alongside Abramorama and describes the targeted creative, fan engagement, grassroots outreach and platform partnerships behind the release.
Read the campaign coverage (opens in a new tab)Trade coverage credits AJMC’s North American marketing strategy.
Read the trade coverage (opens in a new tab)The studio confirmed the worldwide milestone. The North American campaign brought together marketing, distribution and creative teams.
See the worldwide milestone (opens in a new tab)Bring us a project, a release or a challenge. We’ll start with what needs to move.