Selected repertoire / 2025
My Love Will Make You Disappear
Audience positioning and release support for Filipino theatrical cinema.
North American marketing consultant — AJMC
Theatrical repertoire / North American campaign work
The challenge
Connect an established love-team audience to a clear romantic-comedy proposition and a theatrical call to action.
The strategy
Use the talent connection as an entry point, with creative and messaging tied to the experience of seeing the film in cinemas.
The campaign
North American positioning and rollout with the distribution team, supported by talent reach, release-specific content, publicity and targeted market activation.
Campaign scope + credits
Part of a continuing body of North American work for Filipino films. Variety’s release coverage identifies the marketing team spearheading the rollout.
Coverage + campaign credits
North American release coverage · Variety via Yahoo (opens in a new tab)