Artisan Entertainment · Amorette Jones
The Blair Witch Project
$248.6 million worldwide.
Amorette Jones led the marketing campaign that combined grassroots audience engagement with digital storytelling.
Explore the campaignEntertainment Marketing + Audience Strategy
FILM · TELEVISION
STREAMING
STREAMING
FIND YOUR
AUDIENCE.
Bring them in.
A Jones House helps filmmakers and entertainment companies find their audiences, plan releases and lead marketing campaigns. We connect positioning, creative, publicity, media and partnerships so each part of the campaign gives people a reason to watch.
Founded and led by Amorette Jones. More than three decades of entertainment leadership and industry firsts, across major studios, independent film and television. Meet the founder ↗
Ways to work together
The work happening nowWe Are the Shaggs Rolling Stone exclusive trailer premiere · October 2026
Watch the trailer
Amorette Jones · North American marketing
Hello, Love, Again
The highest-grossing Filipino film of all time.
₱1.6 billion worldwide. The North American campaign connected localized creative, talent, fan communities and media partnerships.
Explore the campaignCurrent and recent work
Music, film and streaming.
Current campaign · Music documentary
Peter Asher: Everywhere Man
Connecting music fans to the film through the artists they love, with campaign support continuing across digital and UK cinemas.
Watch the James Taylor collaboration
2026 launch · Streaming
Nurse the Dead
A North American launch connecting the Variety production exclusive, community screenings and a tribute to nurses across three cities.
Explore the launch + city lightingsWays to work together
Where we can
make a difference.
Bring us a specific decision, a release to plan or a campaign to lead. We set the scope around the work you need.
01
Strategic advisory
Identify the audience, sharpen the positioning and decide which campaign priorities deserve your time and budget.
Start with a strategy question02
Release strategy
Plan release timing, markets and distribution options, with a budget and audience-building plan suited to the film.
Talk about the release03
Integrated campaign leadership
Build and lead the team across creative, publicity, social, media and partnerships, keeping the campaign aligned from positioning through release.
Discuss campaign leadershipOur audience approach
Lo-fi meets
hi-fi.
Personal connection and digital reach work best together. AJH combines the trust built through real conversations and communities with the reach of technology, creative and media. At the center are Initiators: people who bring the next viewer. Understanding why they care—and what they want to share—helps a campaign grow.
Listen + recruit
Start with a real conversation.
Screenings, direct outreach, fan communities and filmmaker conversations reveal who responds and why. Build permission-based audience relationships that can continue beyond a single post or release.
Test + follow through
Measure what people do next.
Interest matters when it leads to participation. We look for evidence that people are bringing others with them and choosing to watch, then use that response to guide investment and expansion.
Streaming strategy / North America
Give people a reason to join.
And a reason to stay.
A title can attract a viewer; a platform has to earn an ongoing place in their life. Amorette Jones’s North American work connects the appeal of individual shows to the larger business of subscriber acquisition and retention. Research planning asks where sustainable growth can come from and what gives people a reason to stay.
Firsts / An ongoing pattern
New channels.
New audiences.
New possibilities.
The ambition has never stopped at promoting the next title. These milestones show a career spent helping change how films are discovered, how they reach screens and how far their audiences can grow.
1994
Stargate
The first promotional movie website.
1999
The Blair Witch Project
The first wide-release film marketed primarily online. Viral before the social media era.
2002
Digital cinema
25 theaters at launch. More than 2,000 digital Motown screenings reported by Microsoft.
2024
Hello, Love, Again
The most successful Filipino film of all time.
Explore the decisions behind the milestones.
Explore the complete Firsts timelineCurrent campaigns + selected career workExplore all work by need